We Build World-Class High-Performance Leaders, Teams, and GTM Organizations

Whether you’re looking to up-level your GTM Leadership Team or address more complex issues like…

We can help make an impact and move the needle on the metrics that matter.

Clients Include

“We hired Brian to provide a framework for all our first line managers early at ServiceNow. As a leader, I needed to get the max from every person on the team. His training reinforced my vision and gave our people the tools they needed to execute. Brian helped build a company now worth over $100 Billion! His training helped bring our managers and our employees to a higher level!”

– David Schneider, President Emeritus, ServiceNow

GTM Leaders: Are you frustrated by...

What if there was a way to simultaneously address all of these issues?

Introducing

GTM Performance Management

Operationalizing Consistent Execution and Continuous Improvement—at Scale

“The WCC Training is an approach and methodology to coaching that is simple, effective, and comprehensive. It is an approach people feel they can easily adopt. For years we have asked managers to coach their employees; the WCC System shows them how to coach.”

—Jason Huckabee, Vice President Organizational Effectiveness and Development

World-Class Coach Training™

Transforming Managers into World-Class Coaches™

Frontline Managers (FLMs) are the achilles heel in any GTM Org. Most have not been taught the right management style—or approach—to get the most out of their people. As a result, they have to figure it out through trial and (a lot of) error—which is very costly.

The fundamental difference separating elite leaders of high-performance teams from most managers primarily comes down to ONE THING: Their approach. They don’t act like a manager, they act like a coach.

Module 1: Change Your Approach

Module 2: Create the Environment

Module 3: Learn the Skill Set

Focus: Coaching & Performance Management (PM) Skills
Challenge: Most managers do not have the skill set to effectively coach, develop, and shape the behavior of their people. Consequently, their people don’t learn, grow, or improve.
Objective: Managers will learn the coaching skills and PM fundamentals including Proactive Observation, Socratic Questioning, Intent Listening, Performance Feedback—and how to incorporate them in Quick Coaching Conversations™ to drive incremental marginal gains.

Module 4: Implement the WCC System

world-class coach
/wər(ə)ldˈklas kōCH /

A special type of elite leader who builds high-performance teams through continuous coaching and development.

WCC SAAS APP™

Problem

Critical execution question you can’t answer:

Which FLMs are (which are not) having weekly 1:1s?
What’s actually happening in weekly 1:1s—and how impactful are they?
Are ICs focused on the right weekly goals/priorities?
Do ICs have a written “plan to win the week”—or are they just winging it?
Are ICs sharing their plan with FLMs to ensure their short-term focus is aligned with the org's strategic goals?
Are FLMs/ICs closing the loop to hold each other accountable for following through?
End of the week are ICs reconciling their plan and reflecting on what worked, what didn’t, and how to improve?
Which FLMs are coaching, developing, adding value to their people on a weekly basis—and which aren’t?
Are FLMs systematically bubbling up actionable insights like obstacles, blockers, red flags, and people-issues on a weekly basis—at scale?

Solution

Critical questions you’ll now be able to answer:

Which FLMs are (which are not) having weekly 1:1s.
You’ll have insight into what’s happening in weekly 1:1s and how impactful they are.
You’ll know which ICs are focused on the right weekly goals/priorities and which aren’t.
You’ll be assured that all employees have a “plan to win the week”—and have visibility into that plan.
You’ll know which ICs are sharing their Weekly M.A.P.™ with their manager to ensure alignment—and which aren’t.
You’ll know if FLMs/ICs are holding each other accountable for following through on their commitments.
You’ll know which ICs are reconciling their plan and reflecting on what worked, what didn’t, and how to improve.
Which FLMs are coaching, developing, adding value to their people on a weekly basis—and which aren’t?
You’ll know which FLMs are systematically bubble up actionable insights like obstacles, blockers, red flags, and people-issues on a weekly basis—at scale.

“Thank you Brian Souza!! You are such a professional!! Dynamic, smooth, and passionate – recipe for success!! We learned so much and are looking forward to working with you again:)”

—Alyssa Better, Global Director of Sales Enablement, Quest Software

World -Class Coach
ACADEMY

The same World-Class Coach Training Program delivered online via video on-demand (VOD) plus...

Leadership Workshops

Signature Workshop: Becoming a World-Class Coach™

When it comes to improving team performance and productivity, effective coaching is one of the most critical competencies for managers at all levels—especially Frontline Managers (FLMs).

Countless studies have shown that organizations that develop a coaching culture have higher employee engagement, lower attrition, better individual and team performance and higher productivity.

In this inspiring workshop, participants will learn a proven playbook for how to fast-track the process of becoming a “world-class coach” and how to incorporate coaching conversions into their daily interactions to help drive incremental improvement and marginal gains.

Learning Objectives: Participants Will...

Learn a proven playbook and step-by-step process for how to fast-track their journey towards becoming a world-class coach
Gain the knowledge and skills for how to facilitate a quick, in the moment two-to-three minute constructive coaching conversation
Develop a plan for how to incorporate coaching conversations into their daily interactions and weekly routine
Review anonymous 180 Assessment results and identify opportunities for improvement
Complete a follow-on homework assignment and participate in reinforcement calls to help drive accountability

Management Approach Matrix

“Coaching is not merely something that you, as a manager, must do. A Coach is someone that you, as a leader, must become.” —Brian Souza

“Brian Souza was one of the most impactful speakers we’ve ever had! I continue to receive extremely positive comments about Brian’s presentation and the new strategies he discussed. Thank you Brian for inspiring our team to reach a higher level of leadership through coaching”

—BOB LANG, Jr. EVP, Operations, In-N-Out Burger

Keynotes

Brian Souza is one of the world’s leading experts on building high-performance teams, sales leadership, and coaching. As an author, speaker, consultant, and CEO of ProductivityDrivers, Sousa has helped well over 10,000 leaders and teams over the past decade take their performance to the next level.

Bestselling Book

Have you ever thought your team had more to give, but you weren’t quite sure how to get it out of them? Have you ever wanted them to perform up to their potential, but you weren’t quite sure how to make it happen? Are you looking for that one new idea, that one simple strategy that will take your team’s performance, your organization’s productivity—and your career—to the next level? If so, The Weekly Coaching Conversation is definitely the book for you.

About Our Founder

Brian Souza is the CEO and founder of ProductivityDrivers—an innovative GTM Performance Management company specializing in building world-class high-performance leaders, teams, and organizations.

As a respected thought leader in sales leadership, high-performance teams, and coaching—Souza is highly sought after as a keynote speaker, consultant, and trainer by top companies and organizations worldwide. Clients include ServiceNow, Google, Salesforce, Zscaler, SAS Institute, Boeing, Wells Fargo, AbbVie, and AstraZeneca, just to name a few.

Brian is also the author of The New York Times Bestseller, The Weekly Coaching Conversation and Become Who You Were Born to Be (Random House, 2007), which has been published in multiple languages worldwide.

We Build World-Class High-Performance Leaders, Teams, and GTM Organizations

Clients Include