The Dirty Secret of Corporate Training: The Forgetting Curve
Everyone knows that the traditional training approach doesn’t doesn’t stick or move the needle…
But few people understand WHY it doesn’t stick and just how bad the problem truly is.
As the late 19th century German psychologist Hermann Ebbinghaus discovered—and dozens more recent studies have confirmed:
– Within 1 hour, on average people will have forgotten of 50% of the new info you presented
– Within 24 hours, they have forgotten an average of 70% of the new info
– Within 1 week, 90% of the new info will have been lost
Process that for a moment…
After investing all this time, effort, energy, and capital with the good intention of trying to up-level the skillset of your organization…
90% of that investment will be lost within just ONE WEEK!
Fact: The traditional one-and-done training model does not work—and cannot work—because it is fundamentally flawed at its core.
The solution?
Put the focus on transforming Frontline Manager (FLM) into “coaches” because that’s the high-leverage point…
And build your enablement strategy around FLMs facilitating ongoing, field-based Deliberate Coaching Conversations for ANY IC training initiative.
