Transformational Coaching vs. Transactional Coaching: What really separates the best from the rest. . .
Given the stresses associated with the daily grind, Zoom fatigue, and the quarterly crunch to keep hitting the #s, it’s easy to fall into the trap of saying…
“Screw it… I’m too damn busy and don’t have time to execute the day-to-day operations part of my—AND coach my people. I’ll just do it myself or just tell them what to do.”
I’ve been there. I get it.
I was the quintessential Do-It-All Manager back in the day.
But now having worked with/trained over 10,000 sales managers/teams over the past decade, I’ve noticed some interesting patterns.
Most managers don’t give their team much (if any) coaching because they’re primarily focused on doing whatever THEY need to do to make THEIR number.
Or if they do manage to give their team some coaching, it’s more transactional in nature and focuses on the deal.
World-class coaches of high-performance teams are different.
They’re outcome aware but purpose driven.
They pursue a higher purpose than just closing the deal and making their number.
They care about the person just as much as the performance.
THIS is why they consistently get the most out of their people.
