Systematizing Sales Excellence™

We specialize in transforming managers into “world-class coaches” and systematically ensuring that frontline sales teams are consistently executing at a high-level and continuously improving.

want to go deeper?

Clients Include

“We hired Brian to provide a framework for all our first line managers early at ServiceNow. As a leader, I needed to get the max from every person on the team. His training reinforced my vision and gave our people the tools they needed to execute. Brian helped build a company now worth $100 Billion! His training helped bring our managers and our employees to a higher level!”

– David Schneider, President Emeritus, ServiceNow

ENGAGEMENT PROCESS

Step 1
FREE Masterclass

Learn the secrets of how leaders of high-performance teams (a.k.a. world-class coaches) systematically ensure that their frontline teams are consistently executing at a high-level—and continuously learning, growing, and improving.

Step 2
World-Class Coach Academy

In this exclusive, online membership community and training program, Brian Souza personally coaches participants step-by-step through our proven Becoming a World-class Coach Success Path™ to help transform their team’s performance, their organization’s productivity, and their career.

Step 3
WCC System Virtual Pilot

For organizational leaders potentially interested in a broader implementation (or “rollout”) of the complete WCC System, we provide a virtual pilot with additional reinforcement support.

Step 4
WCC System Implementation

We partner with our clients to implement the complete WCC System which systematically integrates consistent execution and continuous improvement into the operational rhythm, cadence, workflow, and DNA of the sales organization.

Our Programs

Transforming Frontline Sales Performance

Having devoted more than a decade to studying, modeling, and teaching some of the industry’s top-performing sales leaders, teams, and organizations—we have codified their secrets and best practices into proven solutions that are simple to understand, easy to apply, and virtually guaranteed to move the needle on frontline sales performance.

To learn more about our unique approach and engagement options, start by attending our free masterclass.

“In all cases, weekly coaching vastly improved employee productivity.”

—Timothy Keningham, PhD Global Chief Strategy Officer and EVP, Ipsos

“Thank you Brian Souza!! You are such a professional!! Dynamic, smooth, and passionate - recipe for success!! We learned so much and are looking forward to working with you again:)”

—Alyssa Better, Global Director of Sales Enablement, Quest Software

Workshops

Becoming a World-class Coach workshop

Through our exhaustive research we made a breakthrough discovery: when it comes to building world-class, high-performance teams that difference that makes the difference primarily came down to ONE thing—their approach. They didn’t act like a manager, they acted like a coach.

This inspiring, highly interactive workshop was to to help jump-start the process of transforming any manager into a world-class coach.

Other Impactful Workshops:

Management Approach Matrix

“Coaching is not merely something that you, as a manager, must do. A Coach is someone that you, as a leader, must become.”

—Brian Souza, The Weekly Coaching Conversation

“Brian Souza was one of the most impactful speakers we’ve ever had! I continue to receive extremely positive comments about Brian’s presentation and the new strategies he discussed. Thank you Brian for inspiring our team to reach a higher level of leadership through coaching”

—BOB LANG, Jr. EVP, Operations, In-N-Out Burger

Keynotes

Brian Souza is one of the world’s leading experts on sales leadership, coaching conversations, and systematizing sales excellence. As an author, speaker, consultant, and CEO of ProductivityDrivers, Brian has spent the past decade helping thousands of leaders and managers transform team performance and take their careers to the next level. Brian makes an indelible impact on leaders from all over the world at
conferences, leadership retreats, and private corporate events.

Popular speaking topics:

“Brian Souza is an author after my own heart. Don’t miss this outstanding story!”

—Ken Blanchard, coauthor of The One Minute Manager and Great Leaders Grow

bestselling book

* Bulk Discounts Available. Contact To Learn More

Have you ever felt that your team had more to give, but you weren’t quite sure how to get it out of them? Have you ever wanted them to perform up to their potential, but didn’t quite know how to make it happen? Are you looking for that one new idea, that one simple strategy that will take your team’s performance—and your career—to the next level? If so, The Weekly Coaching Conversation is definitely the book for you. Every once in a while, a book like this comes along with a message so simple—yet so profound—it literally changes people’s lives. In a story as inspiring as it is informative, bestselling author Brian Souza reveals the secrets to unleashing a person’s potential—and gives managers a new playbook that will turbocharge any team’s performance.

* Bulk Discounts Available. Contact To Learn More

bestselling book

Have you ever felt that your team had more to give, but you weren’t quite sure how to get it out of them? Have you ever wanted them to perform up to their potential, but didn’t quite know how to make it happen? Are you looking for that one new idea, that one simple strategy that will take your team’s performance—and your career—to the next level? If so, The Weekly Coaching Conversation is definitely the book for you.

Every once in a while, a book like this comes along with a message so simple—yet so profound—it literally changes people’s lives. In a story as inspiring as it is informative, bestselling author Brian Souza reveals the secrets to unleashing a person’s potential—and gives managers a new playbook that will turbocharge any team’s performance.

Meet Our Founder

Brian Souza

Brian Souza is the CEO and founder of ProductivityDrivers—an innovative sales performance management company specializing in building world-class, high-performance sales leaders, teams, and organizations.

Through his groundbreaking original research, Souza has discovered how to systematize sales excellence by systematically ensuring that frontline sales teams are consistently executing at a high level—and continuously learning, growing, and improving.

As a respected thought leader, Souza is highly sought after as a keynote speaker, trainer, and consultant by top companies and organizations world-wide. Clients include ServiceNow, Google, SAS Institute, Boeing, Medallia, Nutanix, Quest Software, Samsara, Auth0/Okta, AbbVie, AstraZeneca, In-N-Out Burger, and Wells Fargo just to name a few.

Brian is also the author of The New York Times Bestseller, The Weekly Coaching Conversation and Become Who You Were Born to Be (Random House, 2007) which has been published in multiple languages world-wide. He lives in San Diego with his wife, two daughters, and their dog, Gunnar.

Get Access to Free Masterclass